Data-driven view of African markets for intelligence publishing

Insights

City briefs and trade notes on African market entry research, for teams still deciding whether, where, and how to enter.

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For teams still deciding

CPG brands on African supermarket shelves

Trade & channel18 Aug 20266 min

Why trade evidence carries veto power in market entry

African market entries often stall when consumer interest looks strong while retailers and distributors cannot deliver on workable terms. TACT weights trade for decision power as well as sample design.

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City briefs4 Aug 2026

Why market entry intelligence works at city level

Country averages compress useful variation out of African markets. Entry outcomes are decided where shoppers buy and trade channels operate: in specific cities.

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Field research conversation in an African retail setting

Methodology22 Jul 2026

What a Compass sprint delivers in 4-6 weeks

Sample design, fieldwork windows, triangulation, and the recommendation leadership should leave with after a Compass engagement.

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Trade & channel8 Jul 2026

Reading modern trade and general trade before you commit

Shelf economics differ across formal retail and general trade. Capital plans that model only one channel often miss the constraints that decide stocking.

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