How triangulation shapes board recommendations
When consumer, trade, and competitive evidence have to converge, capital calls become clearer and easier to defend.
TACT Insights
Boards usually need a clear decision more than another long deck. Soft recommendations last longer when research streams never have to reconcile with one another.
Triangulation puts those streams in conversation. Consumer may show payable demand, trade may show stocking resistance, and competitive mapping may show limited white space at the planned price.
When the streams converge, a go call is easier to defend. When they conflict, the method supports enter differently or hold, and the tension stays visible in the recommendation.
TACT keeps the weights fixed at 60/30/10 so the process cannot quietly rebalance toward the most flattering evidence. Trade retains veto even when consumer enthusiasm is strong.
Someone should be able to defend the call because the evidence path is explicit and owned.
